There are a lot of areas to focus on in this poll of millennials and the upcoming election. But I'll start with the buried lede.
Two years ago, young white people favored Democrats over Republicans for Congress by a margin of 47 to 33 percent; that gap vanished by this year, with 39 percent supporting each party.
The shift was especially dramatic among young white men, who two years ago favored Democrats but now say they favor Republicans over Democrats by a margin of 46 to 37 percent, the Reuters/Ipsos poll showed.
These are big numbers.
And again, they show that focusing on a base, as President Trump had done, works.
The left does not have a lock on millennials. The numbers overall tend to look bad for Republicans because that generation has the highest minority percentages and the GOP tends to do poorly with minorities.
The GOP went in doing badly with millennials. But the economic turnaround has paid off.
It paid off most definitely among those most likely to be in the job market.
Millennials are almost evenly split this year over the question of which party has a better plan for the economy, with 34 percent picking the Democrats and 32 percent choosing Republicans. That’s a shift from two years ago, when they said Democrats had the better plan by a 12-point margin.
Win on the economy and you can win, period.
The GOP messaging is unfortunately a mess and all over the place. And the left and its media allies keep generating scandals to distract attention from the Trump administration and GOP's economic performance.
The right has won on the economy, but is struggling to communicate that. Despite those struggles though, the numbers are shifting as voters see the results.
And, a point I've repeatedly made, millennials grow up. Don't reduce them to safe spaces and tide pod eating.
Ashley Reed, a white single mother of three in New Hampshire, said a teenage fascination with Democrat Barack Obama led her to support his presidency in 2008. But her politics evolved with her personal life.
Reed, now 28, grew more supportive of gun rights, for instance, while married to her now ex-husband, a U.S. Navy technician. She lost faith in social welfare programs she came to believe were misused. She opposed abortion after having children.
Reed plans to vote for a Republican for Congress this year.
“As I got older, I felt that I could be my own voice,” she said last month in Concord, New Hampshire.
That's the real goal.
Dems reduce people to categories. Conservatives should treat people like individuals and empower them, instead of the group.