Mainly Black Lives Matter has been a license to be humorless, offended and outraged all the time. So you can imagine the humorless, offended and outraged response to white lives matter shirts.
Though the white lives mattering aren't people, they're marlins.
The White Marlin Marina is selling shirts in promotion of billfish conservation adorned with the marlin flag, and reading simply "White Lives Matter" in promotion of white marlin and "Blue Lives Matter" in promotion of blue marlin.
The designer of the shirts, George Lamplugh, said he has no intention of spurring controversy with the shirts.
"The response has been mostly positive," Lamplugh said. "Any person who sees the shirt and sees that flag will know what it's for."
Except the professionally offended.
Worcester County NAACP president Ivory Smith said the shirts could be interpreted as a mockery of the Black Lives Matter and Blue Lives Matter movements.
Smith said making light of or mocking topical charged social issues, or using them for a cause not related to the issue, has the potential to cause problems.
"It's just all around a bad idea," Smith said. "I wouldn't be surprised if someone wearing these shirts got punched in the face."
Well that escalated quickly. But here's a shirt that Black Lives Matter will love.
Deppe further illustrated his point by referring to other fishing shirts that take humor from racial politics, such as one from Swagger Fishing, which reads "Kill Whitey," in promotion of non-release white marlin fishing.