Even though the media is trying to make Stormy Daniels a thing, ("Stormy Daniels Might Get Trump Where Mueller Can't"), it knows that it's hopeless. And it's the media's own fault.
Scandals work because of the shock factor.
And the media's obsessive non-stop attacks on Trump have eliminated the shock factor. Expecting anyone to care about Stormy Daniels when you've spent the past 1.5 years accusing Trump of simultaneously being Hitler, a Russian traitor and the guy who is going to start a nuclear war is... unrealistic.
Had the media played it smart, it would have covered Trump in a balanced way, given him the usual presidential honeymoon, and then, unveiled a scandal. It would have been far more effective. The media would have claimed that it gave Trump a chance, but now it's shocked to learn that X is true.
Instead it pandered obsessively to the crazies. The lefty resistance that is convinced Trump will be arrested and impeached any day now. The James T. Hodgkinson crowd.
When you cry wolf all the time, people tune you out. When everything is BREAKING NEWS, nothing is breaking news. When you scream everything, then you stop being able to get people's attention.
Stormy Daniels will bring in some ratings. But really, no one cares.
There's the obsessive conspiracy crowd trying to piece all the accusations together. And they help keep the Washington Post and the New York Times going. But the rest of the country isn't driven by the same passions. And while they'll tune in to the show, it won't move them.
The media has lost the ability to shock anyone. And that takes away its power.