On one level this is procedural chicanery, yet it is
revealing of how much of the fake news media infrastructure is a lie from the top down.
Television networks are intentionally misspelling the names of their news shows in a new trend to artificially boost their ratings.
Mediaite first noticed in June that an episode of NBC News'"Nightly News" set to air the Friday before Memorial Day (typically a slow news day) was retitled "Nitely News." As a result, Nielsen's automated system treated the Friday show as if it were another show entirely.
The gambit worked; when the week's average ratings were released, "Nightly News" beat ABC's "World News Tonight" due to the latter being weighed down by the low-rated Friday broadcast
How much does this matter? Among other things it is a reminder that the media is structurally dishonest and has no problem with engaging in the most blatant sorts of deception to get its way.